Google Rolls Out Pop-Up & Intrusive Interstitials Penalty Pop-ups have a tendency to make content difficult to access, especially on mobile devices. In August 2016, Google warned webmasters that it would begin to devalue pages in mobile search that displayed intrusive pop-ups and interstitials. The new guidelines were officially rolled out by Google on January 10, 2017. The image below outlines examples of intrusive interstitials that will result in a … Continue reading Pop-Up & Intrusive Interstitials Penalty Rolls Out